Your Partners in Creating What Matters to You and Your Customers

We collaborate with you to bring your vision to life, creating meaningful designs that resonate with your audience. From branding to digital experiences, our focus is on crafting what truly matters to you and your customers. Together, we’ll build a brand that inspires, engages, and drives results.

Expert Misfits, Driven to Solve and Design for You

We’re not your typical team. Fueled by passion and a love for creativity, we approach challenges with fresh perspectives and boundless energy. Our expertise lies in transforming unique ideas into designs that captivate, inspire, and deliver real impact for your brand and audience. Design isn’t just what we do—it’s who we are at our core. Every project is a chance to innovate, push boundaries, and craft solutions that bring tangible value to your brand. With us, you’ll find a team dedicated to creating meaningful results as distinctive as your vision and goals.

The Wonders We Create Comes from Within

Empathy

Unless we're in the same shoes as you are, unless we see the problem from your eyes, we can't ever hit the right solution. We inherit empathy as our core value to board the boat with you and sail together.

Intent

It all starts with and persists due to a resolute intent. Intent to evolve, intent to bring a difference, intent to make things work, intent of helping you achieve your goals triggers empathy and creativity in us.

Creativity

Ultimately, for solving a problem, we deviate from the usual, break the monotony, think loud, challenge the norms, and be expressive. Creativity that we posses as a gift enables us to do all these fluidly.

Meet the Minds Behind the Magic

Behind every great project is a team of passionate thinkers, builders, and dreamers. Get to know the people who bring vision to life—combining creativity, expertise, and a shared love for what we do.

Aashirwad Gupta
Chief Creative Officer| Studio
Aashirwad Gupta, CCO and Founder of Aarts, is a seasoned brand consultant with nearly 20 years of experience. A computer science engineer turned brand designer, he has a deep passion for crafting authentic and profound identities. Known for his expertise in brand strategy, naming, and logo design, Aashirwad is also a spiritual explorer, Hindi speaker, vocalist, a hardcore Bollywood fan, and has a humorous yet profound approach to life. With a deep appreciation for Indian culture, he particularly thrives on projects rooted in the Indian landscape.
Vinny Bhaskar
Engineering/Creative Director| Web
With over 25 years of experience, Vinny leads our Digital Experience team with unparalleled expertise in crafting innovative solutions. Having worked with numerous startups, Vinny excels at architecting seamless digital ecosystems and driving creative direction. Passionate about blending functionality with artistry, Vinny ensures every project delivers impactful and meaningful results.
Pratiksha Sahu
Team Lead| Web
With 12+ years of experience in web development, Pratiksha Sahu leads teams as a Senior Developer and Team Lead, blending creativity with technical expertise. From crafting custom WooCommerce pages to Webflow UI, she has completed over 100+projects, leveraging skills in Next.js and front-end technologies to deliver exceptional user experiences.
Shreya Akathara
UI/UX Designer| Web
Guided by a commitment to creating meaningful digital experiences, Shreya channels her passion into designing user-centric web and mobile interfaces. With a knack for simplifying complexity, she blends creativity and functionality to deliver designs that captivate users, enhance engagement, and drive meaningful business outcomes.
Suresh Kumar
UI/UX Designer| Web
With several years of experience, Suresh brings a blend of creativity and precision to UI/UX design. Skilled in crafting intuitive interfaces, Suresh ensures seamless user experiences across projects. Passionate about design innovation, he collaborates effectively with teams to deliver user-centered solutions that combine functionality with visual impact.
Himali Rawat
Senior Brand Designer| Studio
With over several years of experience, Himali specializes in crafting brand identities that tell compelling stories. Driven by her passion for illustration and creative storytelling, she weaves concepts into visually striking designs that connect deeply with audiences and create lasting brand impressions.
Shailza Gangwar
Brand Designer| Studio
With over 5 years of experience, Shailza specializes in packaging design, illustration, and creative logo design. Passionate about blending quirky and minimal aesthetics, she creates visuals that tell compelling brand stories and establish strong brand identities. Guided by creativity and a keen eye for detail, Shailza transforms ideas into impactful designs that connect with audiences and leave a lasting impression.
Zarrin Khan
Sales Executive| Sales
Zarrin is a dynamic and results-driven professional, serving as the primary point of contact for incoming client inquiries. With a deep understanding of customer needs and a passion for building lasting relationships, she excels in facilitating smooth communication between clients and the organization, ensuring that every client interaction is handled with professionalism and efficiency.

Behind the Scenes: Work, Play, and Everything in Between

Our team thrives on collaboration, creativity, and a shared passion for what we do. Here’s a peek behind the scenes—where ideas come to life, challenges are tackled head-on, and fun moments keep us inspired. It’s more than just work; it’s about building connections and celebrating the journey together.