Crafting a Soulful Identity for a Healing Center

A healing center approached us with a powerful vision to create a brand that would emerge as a pioneer in holistic wellness by blending ancient shastrokt healing systems with modern science. Our role was to bring that vision to life, authentically, meaningfully, and memorably. We led a comprehensive brand strategy journey, starting with deep discovery and purpose alignment. From there, we crafted the brand name, tagline, identity system, and communication design, culminating in a seamless website experience.

Arujiva Competitor Analysis
Arujiva Story Distillation
Arujiva Purpose
Arujiva Vision
Arujiva Brand Essence Wheel
Arujiva Holistic View

Design Vision & Strategic Approach

The core challenge was to design a brand that felt healing not in a superficial or overly clinical way. The brand needed to feel traditional yet contemporary, evoking the richness of mind-body-spirit integration while going deeper into Sattva, Rajas, Tamas, and Vani, Karma, Vichar as dimensions of holistic well-being. We approached the visual identity with deep intentionality. The identity is designed not just to be seen, but to be felt like a gentle guide on a healing journey.

Arujiva Concept
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Arujiva Illustration
Arujiva Illustration Mockup
Arujiva Logo Mockup

Design Execution & Brand Experience

Our goal was to ensure the brand strategy translated coherently across all touchpoints, from digital presence to print collateral, and everything in between. Each piece of collateral was thoughtfully designed to reflect the brand’s voice and essence, creating a consistent, memorable, and emotionally resonant experience.

Arujiva Card Mockup
Arujiva Stationary
Arujiva Diary
Arujiva Forms
Arujiva Brochure
Arujiva Style Guide
Arujiva Folder
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Arujiva Website1
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