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Battmobile Hero

From batteries to complete car care: Rebranded Battmobile for the road ahead

Battmobile, a beloved 10-year-old car service provider in the UAE, approached us with a strategic challenge. Known for its battery services, the brand sought to reposition itself as a comprehensive car care partner without losing its strong equity. We were tasked to craft a new identity and messaging that captured the full breadth of their services while retaining the trust they had built over the years.

Services

  • Branding
  • Logo & Identity System
  • Brand Naming & Narrative
  • Discovery & Positioning
  • Brand Manual
  • Stationeries & Collaterals
  • Branded Templates

Industry

  • FMCG
Sm Battmobile Brand Communication
Battmobile Brand Message
Sm Battmobile Logomark Grid

The Problem

Despite being one of the most trusted car repair services with thousands of 5-star reviews, Battmobile was primarily perceived as a battery service provider. Their name, while well-established, reinforced this perception, creating a hurdle in communicating their expanded range of services. The challenge was to shift this narrative without altering the name.
Battmobile Brand Color Palette
Battmobile Outdoor Poster Design

The Solution and the Outcome

We crafted a repositioning strategy anchored on the idea of Battmobile as a “journey partner” for any road need. A new brand identity emerged, featuring a logo inspired by road markers and a continuous journey motif, symbolizing uninterrupted service. The evolved dark blue and yellow palette balanced familiarity with modernity, while a forward-leaning typeface evoked movement. The road marker theme extended seamlessly into their design system, ensuring a coherent and dynamic brand presence. Battmobile’s rebranding successfully repositioned the company as a trusted, comprehensive car care provider. The new identity resonated deeply with their audience, leading to enhanced brand recognition and a broader customer base across the UAE.
Battmobile Standee Design
Battmobile Business Card Design
Battmobile ID Card Design
Battmobile ID Card Strap Design
Battmobile Outdoor Environment Design
Battmobile Brochure Design
Battmobile Engine Oil Packaging Design
Battmobile Outdoor Billboard Design
Battmobile Facade Design
This project stands out as one of my favorite works in strategy and identity design. Navigating the challenge of repositioning Battmobile without altering its name was a complex yet rewarding experience. I’m proud that our strategic approach and creative execution successfully reshaped the brand’s narrative and solidified its position in the UAE market.
Aashirwad Gupta
Creative Director