Coach Vikram acquires the desired elite positioning as a leadership coach
In a transformative three-month collaboration, Aarts Creative Consultancy undertook a comprehensive project with Coach Vikram, trusted advisors to senior business leaders at Fortune 500 organizations. The project encompassed branding, website UI design, and app UI design, aiming to redefine their visual identity and enhance their online presence.
Services
- Branding
- UI Design
- Mobile App UI/UX
- E-Commerce Development
- Website UI/UX
- Website Development
- Web App UI/UX
- Logo & Identity System
- Brand Audit
- Discovery & Positioning
- Stationeries & Collaterals
- Brand Manual
Industry
- Education
The Problem and the Solution
Coach Vikram faced the challenge of imparting a critical leadership skill, Executive Presence, to busy leaders in a manner that aligns with their mission of making stars out of clients. Aarts Creative Consultancy approached this by reimagining the brand identity, incorporating a hidden star within the Coach Vikram name. The black and golden color scheme exuded premiumness, reflecting the quality of services offered. A monochromatic design language, featuring custom icons, illustrations, and charts, ensured high coherency and versatility.
Outcomes
The positive outcomes were remarkable. The redesigned website and app, with a tailor-made design language, successfully repositioned Coach Vikram as a market leader in the coaching space. The visual elements seamlessly conveyed their 20 years of expertise in decoding star leader behaviors, emphasizing the scientific approach to solving business problems. Coach Vikram emerged not only as a trusted advisor but also as a beacon of leadership brilliance, illuminating the path for aspiring business leaders with a unique blend of style and substance.
The way the star is placed effortlessly in the logo gives me an immense creative satisfaction. Nearly as seamless as the iconic FedEx logo! I wonder how with merely one highligter color on black background did we create such a comprehensive brand application!