From Paris Streets to India: Crafted Crepe Nation’s Playful Brand Identity

Our strategy was to translate the timeless charm of Parisian street crepes into an approachable, modern brand for India. By blending French authenticity with playful modern design, we created a distinct identity that feels both global and local. Every element—from logo to packaging—was crafted to ensure Crepe Nation delivers joy, flavor, and consistency.

About the brand

Crepe Nation was born from a love of Parisian street crepes, reimagined with a 100% vegetarian twist for India. They approached us to craft a youthful, vibrant, and accessible brand identity rooted in authenticity. We designed a playful yet premium system that blends French elegance with modern boldness. The logo reimagines the brand initials in the shape of a crepe, supported by bright colors and quirky illustrations that highlight variety and innovation. From convenient, eye-catching packaging to in-store branding and digital touchpoints, every element was designed to deliver a consistent, flavorful experience.

Crepe Nation Mission
Crepe Nation Vision
Crepe Nation Personality
Crepe Nation Values
Crepe Nation Colour Palette
Crepe Nation Font
Crepe Nation Logo Mark Details
Crepe Nation Logo Mockup
Crepe Nation Sinage Mockup
Crepe Nation Logo Mockup
Crepe Nation Visiting Card
Crepe Nation Brand Guide
Crepe Nation Icons
Crepe Nation Stickers
Crepe Nation Stickers Mockup
Crepe Nation Loyalty Card
Crepe Nation Illustrations
Crepe Nation Cap Mockup
Crepe Nation Apron Mockup
Crepe Nation Tot Bag
Crepe Nation Paper Bag

Packaging That Serves Flavor with a Smile

We crafted a full spectrum of packaging for Crepe Nation—spanning crepe boxes, cups, wrapping sheets, stickers, packaging tape, ice cream cups, and carry bags. The idea was to create packaging that doesn’t just hold food but sparks joy. Bright colors, quirky quotes, and playful illustrations made every element feel alive, while consistency across formats ensured a strong, memorable identity. Each touchpoint was designed to extend the Crepe Nation experience—fun, vibrant, and distinctly bold.

Crepe Nation Crepe Box
Crepe Nation Ice Cream Cup
Crepe Nation Glasses Mockup
Crepe Nation  Crepe Box Mockup
Crepe Nation Ice Cream Cup Mockup
Crepe Nation Macarons Box
Crepe Nation Carry Bag Mockup
Crepe Nation Box Packaging
Crepe Nation Menu Mockup
Crepe Nation Wrapping Sheet
Crepe Nation Tape
Crepe Nation Poster Mockup
Crepe Nation TV Menu
Crepe Nation Store Mockup
Crepe Nation Glass Graphic Design
Crepe Nation Gallery Illustration
Crepe Nation Gallery
Crepe Nation Thank You Part