From Paris Streets to India: Crafted Crepe Nation’s Playful Brand Identity
Our strategy was to translate the timeless charm of Parisian street crepes into an approachable, modern brand for India. By blending French authenticity with playful modern design, we created a distinct identity that feels both global and local. Every element—from logo to packaging—was crafted to ensure Crepe Nation delivers joy, flavor, and consistency.
About the brand
Crepe Nation was born from a love of Parisian street crepes, reimagined with a 100% vegetarian twist for India. They approached us to craft a youthful, vibrant, and accessible brand identity rooted in authenticity. We designed a playful yet premium system that blends French elegance with modern boldness. The logo reimagines the brand initials in the shape of a crepe, supported by bright colors and quirky illustrations that highlight variety and innovation. From convenient, eye-catching packaging to in-store branding and digital touchpoints, every element was designed to deliver a consistent, flavorful experience.
Packaging That Serves Flavor with a Smile
We crafted a full spectrum of packaging for Crepe Nation—spanning crepe boxes, cups, wrapping sheets, stickers, packaging tape, ice cream cups, and carry bags. The idea was to create packaging that doesn’t just hold food but sparks joy. Bright colors, quirky quotes, and playful illustrations made every element feel alive, while consistency across formats ensured a strong, memorable identity. Each touchpoint was designed to extend the Crepe Nation experience—fun, vibrant, and distinctly bold.