In merely 2 years, HeyChef transformed 3000+ kitchens in UAE
Aarts undertook a transformative journey with HeyChef, a budding startup in the UAE that specialized in providing on-demand chefs for personalized culinary experiences in the comfort of clients' homes. The comprehensive project spanned six months and included strategic brand development, encompassing brand positioning, logo design, visual language design, and a seamlessly integrated website and web app.
Services
- Stationeries & Collaterals
- Brand Management
- Brand Audit
- UI Design
- Mobile App UI/UX
- Branded Templates
- Web App UI/UX
- Logo & Identity System
- Branding
- Website UI/UX
- E-Commerce Development
- Discovery & Positioning
- Brand Manual
- Investor Deck
Industry
- Hospitality
Business Problem, Solution, and Positive Outcomes
HeyChef faced the challenge of navigating a market cluttered with unorganized and less trustworthy competitors. The absence of a distinct brand identity and a streamlined online platform hindered their potential for growth. Aarts tackled this by strategically positioning HeyChef as the unrivaled leader in on-demand chef services. The tagline 'You Book, We Cook' encapsulated the brand promise succinctly. The logo, featuring a chef's hat merged with a mouse click icon, symbolized the ease of booking a chef with just a click. A vibrant monochromatic yellow color scheme radiated happiness, while custom illustrations personalized the brand's mood and experience.
The key was to have a distinctive identity in the crowd of many unorganized players. Thus, we went bold. Owned and lived by the yellow. We then created a hand-drawn illustration style personalized for the brand and used it to the core to create a memorable brand experience in customers’ minds.
Aashirwad Gupta
Creative Director
HeyChef’s Award-Winning Digital Journey
The website, meticulously designed for optimal user experience, introduced a "one-step-at-a-time" booking process, earning Best UI Design and Best UX Design award by Unlock Awards in 2021. The cohesive brand expression, from the logo to the website, established HeyChef as a memorable and reliable choice. Within the first two years post-launch, HeyChef not only gained thousands of active users but also secured its position as an industry leader. Today, four years later, the success story continues as HeyChef celebrates an acquisition by a prominent player in the same domain, marking a testament to its remarkable journey from a startup to an industry front-runner.
Typically, to book a chef, a lot of information must be provided by the customer. And filling a long form turns the customer off. The creative challenge was to take information in an interactive and engaging manner. Gladly, our one-step-at-a-time, did the magic.
Vinny Bhaskar
Creative/Engineering Director
Overall, everything was top notch. From the outset, they demonstrated a deep understanding of our needs and consistently delivered top-notch results. Their ability to find the most applicable and innovative solutions for our challenges truly set them apart.
Pranav Arora
Founder and CEO, HeyChef