ICICI Bank: Revamping Credit Card Landing Page for Enhanced Lead Generatio
ICICI Bank, one of the largest private banks in India, sought to enhance its credit card landing page, which was experiencing significant drop-offs, adversely affecting lead generation and increasing marketing spends. The project's primary objectives included upgrading the overall design to align with modern standards, minimizing page load times to decrease bounce rates and improve conversions, and implementing a more intuitive application process to simplify the credit card application journey.
Services
- UI Design
- Mobile App UI/UX
- Website Development
Industry
- Banking & Finance
Challenges and Expectations
The challenge for ICICI Bank lay in optimizing its credit card landing page to minimize drop-offs and maximize lead generation. Our task was to create a visually appealing and informative landing page that instilled trust and confidence in users while encouraging them to apply for credit cards.
Modernising and Simplifying the Landing Page
Our approach focused on modernizing the design while maintaining the bank's established brand identity. By banking on the trusted reputation of ICICI Bank, we instilled confidence in users and provided a seamless user experience that guided them through the credit card application process effortlessly. Our design emphasized clarity and simplicity, ensuring that the application form was intuitive and easy to navigate, thereby reducing friction and encouraging quick submissions.
We utilized ICICI Bank's established branding, aiming for a design that's both straightforward and engaging to inform and motivate users. Finding the right balance between creativity and usability was key to ensuring an effective design.
Nilay Nishit
UI/UX Designer, Aarts
Results
The success of the project was evident in the significant increase in lead generation achieved through the revamped landing page. Three years on, ICICI Bank continues to utilize the same landing page, a testament to its enduring effectiveness in driving lead generation and fostering customer engagement.