More Than Skin Deep, Redefining Beauty for IHA
IHA approached us with a need for impactful brand messaging that could emotionally resonate with their customers. As a brand deeply rooted in natural and holistic beauty, they sought to build a stronger connection with their audience and elevate their digital presence. The result was a seamless, engaging online shopping experience that not only improved usability but also strengthened IHA’s digital footprint.
Brand strategy
We discovered that IHA's audience was driven not only by product effectiveness but also by the emotional value of self-care and authenticity. This insight led to the core brand message: “Beauty lies within”. This tagline encapsulates the brand’s essence natural, authentic beauty and speaks directly to the inner values of the audience. To align the visual identity with this message, we made subtle but effective refinements to the logo, eliminating visual clutter and bringing clarity to the brand mark.
Design Approach
To bring the brand strategy to life digitally, we created a highly personalized shopping experience through their website where customers could learn a lot about maintaining their beauty and choose products on basis of needs, ingredients, etc.