IndRoyal: Building a strong identity in Furniture for new-age India
IndRoyal, a prominent furniture manufacturing and product company in the UAE, embarked on a strategic venture to launch in India with a fresh identity tailored to the evolving needs of the market. With a focus on delivering high-quality products at affordable prices and offering personalized solutions to customers, IndRoyal sought to carve a niche in the competitive Indian furniture industry. Our project encompassed the development of a comprehensive brand strategy, brand identity, and visual language design to position IndRoyal as a dynamic and customer-centric brand in the new-age Indian market.
Services
- Branding
- Logo & Identity System
- Stationeries & Collaterals
- Brand Manual
Industry
- FMCG
Challenges and Expectations
The major challenge for IndRoyal lay in establishing a distinct identity that resonated with the values of quality and personalization while appealing to the diverse consumer base in India.
Brand Positioning
Our solution involved crafting a bold and flexible identity system that underscored the brand's commitment to quality and customization. By utilizing basic shapes in the visual elements, we showcased the brand's adaptability and personalized approach. The logo, cleverly designed with basic shapes forming the initials of the brand, exudes simplicity yet sophistication, while the regal purple color evokes a sense of creativity and luxury.
Branding and Success
This cohesive identity extended seamlessly across all touchpoints and communication channels, reinforcing IndRoyal's commitment to delivering exceptional products tailored to each customer's unique preferences. The success of the project lies in the brand's ability to capture the essence of quality and personalization, resonating with consumers and setting IndRoyal apart as a trusted name in the Indian furniture market. With its bold identity and customer-centric approach, IndRoyal is poised to make a lasting impact and redefine the furniture industry landscape in India.