Cutting edge security product shaped with a Zero Threat Identity and Futuristic UI/UX"
Optimas™ is the world’s leading Autonomous Business Technology Exposure & Resilience Manager, enabling enterprises to detect, quantify, and govern risks through continuous observability and its unique Trust Score. It helps business leaders simplify complex security issues and gain confidence in their resilience posture. The brand, however, lacked a consistent identity and a clear way to communicate its vision of becoming the global gold standard for protection. Our role was to define strong brand values, build a timeless identity, and design a system of visuals and communication that delivers trust, simplicity, and confidence at every touchpoint.
Creating the Identity
Our design process started with establishing Optimas’ brand values: People First, Think Different, Act Fast, Integrity, and Excellence. From these, we created a logo that communicates omnidirectional protection with four brackets, continuous growth with expanding arrows, and recognition with the central “O.” At its center lies the earth with zero threat, represented by a spheroid encircled by a zero-figure ring in negative space — what we call the Zero Threat Field, marked by a subtle zero line. Timeless, adaptable, and extendable, this identity system was applied across collaterals, brochures, and communications, giving Optimas a consistent, future-ready presence.
Designing the Guardian
The Optimas avatar was designed as a powerful embodiment of the brand’s vision of security and resilience. Its hollow black face, “The Zero Field,” represents neutrality, infinite vigilance, and absence of bias. The third eye on the forehead conveys foresight, intelligence, and the power to cleanse and protect against threats. Dressed in futuristic, carbon-fiber-textured armor, it symbolizes strength and readiness for tomorrow. With Canary Gold and Midnight Blue as the core palette, the avatar integrates the Optimas logo, enhancing brand recall. More than a character, the avatar becomes the brand’s guardian — a timeless symbol of protection and trust.
Bringing the Brand Online
We translated Optimas’ brand values into a modern, intuitive website that balances simplicity with sophistication. With clean layouts, sharp typography, and structured storytelling, the site communicates complex security narratives in a clear, engaging way for business leaders. The avatar is strategically placed across sections to highlight key processes and reinforce continuity of identity. Designed with a SaaS-inspired, futuristic interface, the site aligns with the brand’s tone of trust, speed, and resilience. Every interaction was crafted to build confidence, deliver clarity, and make Optimas’ promise of omnipresent protection tangible in the digital space.