Reimagining Electrical Excellence with Purpose and Precision

Pragati Electricals, a trusted name in power and voltage components, sought a renewed identity that reflected its legacy while embracing the future. Their old logo carried heritage, but lacked the clarity and sophistication needed for today’s market. Our strategic rebranding preserved key visual cues from the original identity, creating continuity while elevating perception. The new logo embodies precision, energy, and reliability, the brand’s core values. Alongside, we designed cohesive stationery, an engaging brochure and catalogue, and a modern website, crafting a unified visual language that conveys Pragati Electrical’s evolution from a manufacturer to a forward-thinking industry leader.