Innovation with a Heart: The Pulse Rebrand

Pulse Pharmaceuticals, one of India’s leading pharma brands, approached us to redefine their identity, which until then struggled to capture their dual essence—innovation and empathy. We began by distilling their core philosophy into a strategic design system that balances scientific precision with human warmth. At the center of this was a logo built from a simple elemental shape—when seen one way, it forms a heart symbolizing compassion, and when rotated, it transforms into a forward arrow denoting purposeful innovation. The same form also creates the letter “P,” ensuring strong brand recall rooted in clarity and intention.