Natural Crunch, Balanced Taste, Rivera’s Healthy & Vibrant Brand Identity

Rivera, an FMCG brand devoted to healthy, wholesome snacks, sought a visual identity that reflects its commitment to purity, taste, and balance. Drawing inspiration from plants, wellbeing, and the letter “V,” we created a logo that symbolises vitality, health, and harmony. Packaging was designed crisply, using health-inspired colours and clean visuals to emphasise freshness and flavour. The brand’s vision is to deliver snacks that are healthy, natural, and delicious, guided every design decision. Finally, we extended the branding to their website, ensuring a seamless and cohesive user experience that resonates with Rivera’s values of taste, health, and natural goodness.