SageX Repositioned as Data Extraction Expert SaaS in the US
SageX, an advanced AI-based data extraction platform in the US, specializes in extracting structured data from unstructured sources. Its unique selling points include cost-effectiveness, flexibility through model training, and an intuitive interface, catering to both enterprises and SMEs. For further insights, visit their website: https://www.sagexglobal.ai/
Services
- Brand Management
- Discovery & Positioning
- UI Design
- Brand Audit
- Brand Naming & Narrative
- Branding
- Website UI/UX
- Logo & Identity System
- Brand Manual
Industry
- Education
Branding Challenges and Expectations
SageX encountered challenges in articulating its complex offerings, establishing a modern AI-based SaaS identity, and building trust amid comparisons with industry giants like RPA and ML.
It was a great challenge to build a new perception of the brand and simplify the offerings and positioning. The key was to thoroughly understand the product, business problem, and the audiences. After which the solution became obvious.
Aashirwad Gupta
CCO, Aarts
Brand Strategy
The strategic vision aimed to position SageX as 'the extraction expert.' Addressing brand architecture, the product transitioned from UniQreate to SageX. While UniQreate remained the name of the parent company, SageX emerged as the product name, a coined term representing Sage (Expert) of X (Extraction). Selected after screening over 100 potential names, SageX scored high on memorability, meaningfulness, extension ability, and trademark/domain-name availabilities. The name's extension potential allowed for various app versions like SageX.Doc, SageX.Web, SageX.Video, and more.
SageX adopted a Creator personality, fostering innovation and originality. The communication tone struck a balance between confidence and precision, maintaining a serious yet approachable demeanor.
Designing the brand identity was tricky in this case. It was supposed to be extremely simple yet memorable. The pursuit of a perfect word mark took us through a long journey, though to a poetic ending
Rahul Wadhwani
Senior Brand designer, Aarts
Design Solution
The logo, a powerful wordmark, utilized mixed-case letters, emphasizing an unconventional approach. The highlighted letter X, formed by arrows converging, symbolized compression and efficiency. Vibrant blue became the primary color, adding a youthful, tech-savvy, yet trustworthy character. Soft pastel secondary colors provided depth without diluting the primary identity, while elements like dotted lines, geometric iconography, and pastel boxes formed a coherent and distinct identity system.
Simplistic illustrative diagrams replaced lengthy texts, offering a concise and engaging way to express the brand and product. Corporate presentations and investor decks were designed to convey complex information in a clear and engaging manner.
Web UI and Development Excellence
The website's UI achieved a light, memorable, and engaging design with a balanced use of illustrations, icons, monochromatic blue, and simplistic visual elements. The information architecture prioritized easy navigation for finding relevant information. A separate website was crafted for the parent brand, UniQreate, maintaining a cohesive brand presence.
The unusual approach of using simplistic diagrams on the website paid us well. It was a bold step. The website was supposed to be very simple, thus the challenge was to create it in a way that it doesn’t lose the gravity of the solution. Glad, we achieved that sweet balance.
Nilay Nishit
UI/UX Designer, Aarts
Results
The rebranding efforts enabled SageX to effectively educate and sell the product. Garnering significant attention at major global events, SageX successfully positioned itself as a modern SaaS brand, attracting the right target customers.
In transforming UniQreate to SageX, we've not just rebranded but redefined our identity as the ultimate extraction expert.
Nitin Gupta
CEO, SageX