Designing a Unified Identity System for Samaj Kalyan Vibhag, Uttar Pradesh

Samaj Kalyan Vibhag, Uttar Pradesh, approached us to build a strong, unified, and adaptable identity that could represent its wide spectrum of welfare programmes from pensions to community weddings and social upliftment initiatives. The challenge was to create a visual system rooted in the cultural spirit of Uttar Pradesh while maintaining a clear association with the official state government identity. We developed a cohesive brand logo and an extendible design language that ensures consistency, clarity, and recognisability across all communication touchpoints. This unified system empowers the department to communicate effectively, strengthen public trust, and present its initiatives with structure and visual integrity.