Melting the Old, Casting the New: A Modern Identity for SLM
SLM, a trusted name in metal powder manufacturing for over 30 years, has built a strong presence nationally and globally. However, their existing identity no longer reflected their stature in the global market and felt visually outdated. They approached us to redefine their brand with a modern, timeless identity that could strengthen recall while maintaining continuity with their legacy. While refreshing the visuals, we carefully retained recognizable elements from the previous identity to preserve familiarity and trust. The rebrand extended into stationery, brochures, advertisements, corporate presentations, and a modern website, positioning SLM as a future-ready global leader.
Forging SLM’s Identity Into the Web
We translated SLM’s refreshed brand identity into a modern, user-friendly digital experience. The new website design balances technical expertise with visual sophistication, presenting SLM’s wide range of metal powders and industry applications in a structured, easy-to-navigate format. Clean layouts, bold typography, and strong imagery highlight SLM’s global reach, innovation, and credibility. Interactive elements and intuitive navigation ensure seamless exploration, whether users seek product details, certifications, or industry solutions. Designed with responsiveness and scalability in mind, the new website not only strengthens SLM’s digital presence but also positions the brand as a modern, trustworthy leader in the global metal powder industry.