Shaping The Barking Lot’s Identity Around Trust and Joy
The Barking Lot was born out of pure love for pets, with a mission to provide the care and attention every dog deserves. Built on values of positivity, safety, and innovation, the brand is designed to make both pets and their owners feel secure, happy, and at ease. With flexible services in daycare, training, and grooming, The Barking Lot positions itself as the trusted go-to space where love, care, and play come together.
Strategy
The Barking Lot, a dog daycare, training, and grooming center in Dubai, needed an identity that reflected both safety and joy—a place where pets feel at home and owners feel confident. The design direction embraced warmth, trust, and playfulness, ensuring every touchpoint communicates love and reliability. Bright, cheerful colors paired with clean, structured elements create balance—showcasing the brand as both caring and professional. From playful motifs to approachable typography, the system captures the spirit of pets while reassuring owners with clarity and ease.
Designing Experiences for Pets and Owners
Every element of The Barking Lot’s brand experience is created to reflect its promise—positivity, safety, and happiness. Playful yet professional design ensures the brand feels inviting to owners while sparking joy for pets. From cheerful graphics and soft color palettes to adaptable systems across digital and physical spaces, the identity builds a warm environment that resonates with love, reliability, and trust.