Crafting a Premium Identity for UAE’s Elite Private Jet Community

Tribe approached us to build a distinctive and luxurious brand identity for their elite private jet rental service in the UAE. Through extensive research into aviation aesthetics and high-end design cues, we developed a visual language that is minimal, confident, and premium. The logo blends the brand’s initial in an abstract form, symbolizing aspiration, community, and strength, with a shield-inspired silhouette to convey reliability. A refined serif typeface and a rich palette of dark indigo and pale butter reinforce exclusivity. We extended this identity across posters, billboards, social media creatives, icons, and imagery, delivering a cohesive and elevated brand presence.