Defining V-TAC’s Global Identity
V-TAC is a global provider of lighting, electrical, digital, and energy solutions. Since 2009, it has expanded to 70+ countries across Europe, Asia Pacific, Africa, the Middle East, and the USA, earning recognition in the London Stock Exchange Group’s 1000 Companies to Inspire Europe. With a portfolio of 3800+ products, V-TAC has evolved beyond lighting into smart home technology and digital innovations. Guided by its purpose to make the world a brighter place through meaningful innovation the brand delivers efficient, sustainable, and accessible solutions to homes, workplaces, and industries. Rooted in collaboration, passion, empathy, integrity, and problem-solving, V-TAC stands as a creator for the everyman bringing purposeful innovation within everyone’s reach.
Strategy
V-TAC’s identity is built on a clear idea innovation matters only when it makes life better. Our strategy centered on expressing this through a brand that feels modern, reliable, and purpose-driven. We crafted a visual and verbal language that reflects precision, progress, and everyday impact. Clean design, intuitive layouts, and dynamic digital elements highlight V-TAC’s expertise while keeping the brand warm and accessible. The tone remains confident, enlightening, interactive, and empathetic speaking to both individuals and global industries. By foregrounding meaningful innovation, sustainability, and value-driven accessibility, the brand positions V-TAC not just as a product company but as a problem-solving partner for a smarter, brighter future.