Shaping a revolutionary platform to assist millions of Vyaparies to actualise their aspiration
In today’s digital age, lakhs of Vyaparis aspire to bring their businesses online. Vyaparify enables them to take their physical shops online without any technical expertise, through a wide range of offerings. We partnered with Vyaparify to unify its range of offerings into one core impactful message and create a unique, relatable brand language. Our work spanned brand strategy, messaging, identity design, website UI/UX, and marketing collaterals — ensuring clarity, cultural relevance, and strategic alignment.
Challenges & Strategy
Vyaparify’s diverse offerings made it challenging for local Vyaparis to understand the platform quickly. Our strategy focused on simplifying this complexity by unifying all services under one clear core message and creating a consistent, culturally relevant brand language. This strategic foundation guided the brand’s messaging, identity, and digital experiences, ensuring clarity and emotional connection across all touchpoints.
Design Strategy & Approach
Our vision was to bring clarity, consistency, and emotional resonance across messaging and graphics. Through immersive strategy sessions and market research, we mapped core values, audiences, and positioning to build a strong strategic framework. This foundation guided our purposeful, bold, and connecting design direction,ensuring the visual and digital expression aligned with Vyaparify’s customers and vision.
Social Media & Marketing Collaterals
In the world, legendary heroes—Superman, Spiderman, Batman—emerged, each born out of a common man’s realization of a greater purpose and a deep sense of responsibility towards society. These heroes developed superpowers to address the challenges around them. Inspired by this idea, we developed heroes who communicate our brand offerings to Vyaparis in an engaging and easy-to-understand way.